Generation Z has grown in a new digital era where millions of people and songs flood the internet, making it seem like connection and fame are just a click away. But appearances can be deceiving. According to a Cigna study, 73% of GenZ report feeling alone and disconnected and artists are struggling against Digital saturation.
Adding to this, social media is the room where the new wave of artists is growing and the best place to help GenZ connect with each other.
Introducing the first interactive label, Wonder Records. Made by the community, for the community.
How it works
1.Working with Ultimate Ears, Wonderboom 3, and Soundcloud we created the first interactive label Wonder Records.
2.Through social media Independent artists participate in the 'Wonder Boom Music Sounds' challenge, which involves creating an original song and sharing with the hashtag #WonderRecordsChallenge on their social networks. Artists with the most interaction move on to a public vote.
3.With the help of Soundcloud and our virtual DJ Ponho, the winners receive professional guidance to overcome the digital saturation gap. 4.In the end, we give GenZ a space to showcase their talent, connecting artists and listeners with shows that exist both physically and virtually in unconventional locations.
Credits
Art Direction: Sarah Cardona, Matias Contreras
Copywriting: Vladimir Rodriguez, Matias Contreras
